The Collection

Virgin Holidays + Hip Hotels is a new chapter in luxury travel. We know as our lives get busier our leisure time is ever more precious. We want to be certain of making a decision we will not regret - we want experiences that will stay with us for the rest of our lives.

  • Our collection and been personally vetted and selected by Hip Hotels author Herbert Ypma.
  • His stunning photography and personal take on the destination is so much more refreshing than the usual travel website spiel.
  • With over three decades of travel experience, the Virgin team share their favourite tips to tempt you off the beaten track. The Insider information will whet your appetite for the best things to see, do, try, eat and drink during your stay.

So, what makes it into the collection?

The answer is hotels of varying styles, budgets and settings combining fabulous design, incredible architecture and heart-stopping locations. Hip stands for highly individual places.

"Its something done well and something that's authentic. It's what belongs." (Herbert Ypma)

This seductive collection will have you packing your bags and planning your escape from the first page you turn.

The Virgin Limited Edition Collection

Logo: Virgin Limited Edition Collection

We have also included Sir Richard Branson's own collection of stunning retreats, Like the Hip Hotels collection they are all unique and operate with the sole aim of creating amazing travel experiences that you can stay in.

Ulusaba, South Africa
Kasbah Tamadot, Morocco
Necker Island, British Virgin Islands

Search for hotels



  • Virgin Holidays
  • Hip Hotels
  • Virgin Atlantic
  • Virgin Holidays Cruises
  • ABTA Logo
  • ATOL protected
  • Worry Free Guarantee