The Partnership
Virgin Holidays
From the very beginning Virgin has stood out as a breath of fresh air– more honest, more approachable, and most importantly, more human than other businesses. It’s this spirit that’s taken us from a record shop over a shoe store, to a transatlantic airline and beyond.
To people with a passion for life and who want a holiday that offers something special, Virgin Holidays is the travel company you can trust to deliver an individual holiday experience. Since Virgin Holidays was founded in 1985 we’ve gone from strength to strength.
“Virgin Holidays + Hip Hotels is a partnership that just makes sense.. We’ve always been about the individual, doing it differently and doing it better. And that’s what we’ve made sure our travel experiences look like.
Virgin Holidays + Hip Hotels gives you a collection of the of the most highly individual, luxurious and authentic hotels from around the world. Its all about bespoke, from ‘in the know’ places to little known hideaways far from the action. From my very own Caribbean escape, Necker Island, to the glamour of the Four Seasons in Hong Kong, I’m really pleased to present this new adventure with Herbert’s long respected Hip Hotels collection” (Richard Branson)
Hip Hotels
Herbert Ypma, founder of Hip Hotels, also has an unconventional CV, starting working life as a wind-surfer and successfully founding an award winning magazine, Interior Architecture, despite having no formal training in either Architecture or Publishing! His passion for good design turned to the hotel world and in 1999 a small paperback created a sensation in bookstores worldwide. Hip Hotels had struck a nerve – many people around the world were obviously interested in hotel environments that were excitingly different and aesthetically pleasing. The series now has 14 titles, growing each year, and has sold more than two million copies worldwide. It is clear that people travelling on business or for pleasure prefer to opt for Highly Individual Places.
“The joint venture between Virgin Holidays and Hip Hotels is a dynamic marriage of two like-minded brands and you, the traveller, are the sole beneficiary.
Both Virgin and Hip Hotels share a clear understanding of what is important and what is not when it comes to travel. The key word is experience. It’s all about the travel experience and the precious memories this experience will give you.
The quality and the fun of the experience is, to both myself and Sir Richard Branson, the core value of our brands. And that is why I believe it will be a successful and long-lasting marriage.” (Herbert Ypma, HipHotels, MD & Founder)