The rules are simple, if you’re not a guest you cannot eat in the restaurant, swim in the pool, lunch on the roof, have a drink in the bar, watch a film in the private screening room, throw a private party in the library, or chill out in the Cowshed – the club’s famous spa… unless you’re a member. But one thing it is not, is stuffy. As a club, it has managed to attract the kind of people that normally never belong to clubs. Film directors, writers, artists, creative types in all fields make up the member roster, and yet Soho is not painfully arty either.
The look, if it has to be defined as such, is a mix of laid back modern and iconic antique, with the odd bit of bling. The rooms are bohemian loft with soaring ceilings, exposed beams, chandeliers and big, baroque carved beds. The Playhouse and Playground rooms have giant egg-shaped baths big enough for two. But more important than how it looks is how it feels with just the right balance of cosy and trendy.