URBN is a small, groovy, Highly Individual Place that has made global warming a central theme. It is probably the first hotel to make carbon neutral as much a part of its makeup as restaurants, bars and room service. In a rapidly growing city, URBN distinguishes itself with six square metres of green space per hotel guest, with plenty of trees and lot of bamboo. There are five different types of room, all using a combination of natural materials such as linen, silk and wood - distinctly contemporary but nonetheless Asian.
Two blocks from Nanjing Road, Shanghai’s high-end shopping, entertainment and business district, URBN is a downtown hotel in the midst of a vibrant hub of the city, close to the colonial lane houses and the former French Concession – possibly the most photographed part of historic Shanghai.